For a product to be crowned iconic, it has to meet a certain criteria. First of all, it has to the bomb.com, aka a product that you’d recommend to everyone and anyone. It also has to be a beauty staple, as in, you couldn’t imagine the beauty industry without it. Once it ticks all of these...

You could argue that cupping is perhaps one of the most bizarre wellness trends out there right now, mostly because of how strange the marks are. It makes it look like you got hugged by an aggressive octopus! The thing is, cupping isn’t just a trendy treatment or passing phase. The technique has...

Mini skincare fridges have become the new #topshelfies when it comes to skincare product posts filling up your feed. You’ve probably seen beauty editors casually storing their jade rollers and sheet masks in their tiny office coolers, for a midday moisture refresh (or lymphatic drainage sesh)....

Cleansing is a fundamental part of any skincare routine, but it’s often not the most popular. There’s something about splashing your face and potentially stinging your eyes with suds that puts people off. Nevertheless, like eating your five-a-day, it’s an important daily ritual that’s...

Who doesn’t have a girl crush on Rosie Huntington-Whiteley? She’s completely angelic, hilariously funny, super down to earth, a dedicated businesswoman and mother, and talented actress and model – and she does all of that while always looking incredibly stylish! And don’t even get us...

Source: David Crotty/ Getty ImagesInjectables like Botox and filler are killer aesthetic tools, but sometimes it’s easy to forget that a proper skincare regimen is technically more important when it comes to keeping your skin looking its best.We’ve noticed, and maybe you have to, that there’s...

Source: Paul Morigi/Getty ImagesOur favorite pastime is scrolling Instagram looking for makeup inspo. Seriously, raise your hand if you’ve ever stayed up way too late in a deep Insta spiral perusing every major makeup artist’s feed for trends, how-to’s, product reccos, and celeb stalking....

You might have heard the buzzword, “adaptogens,” floating around on websites, Instagram, and your fave beauty aisles over the last year or so. What started out as a niche sector in the market for boutique wellness has since exploded into a full-blown beauty category, and lots of notable brands...

via GiphyIf you couldn’t resist spending every day in the sun this summer (us too), then your skin is probably feeling the heat, but don’t stress… We’ve all been there. Not only does September mark the beginning of the summer into fall skincare transition, but it also happens to be...

As wonderful as Botox is, as a preventative measure it isn’t always cost-effective or wholly necessary, particularly if you’re still young and your skin is supple. There are other less invasive ways of combatting fine lines – like our own DIY Yoghurt and Banana Botox Mask!This homemade...